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As More Asian Developers Build for Facebook, Regional Usage Patterns Change

by socialmediapark on December 9, 2009
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We have written in recent months of Facebook’s growth in Southeast Asia. As we near the beginning of 2010, that trend does not appear to be slowing down. Throughout much of the region (except in China, of course, where Facebook is blocked), usage continues to rise. Some countries have seen incredible growth – Taiwan, for example, has added 5 million new monthly active Facebook users in the last 6 months alone – nearly 25% of the country’s total population.

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8 Best Practices for Recruiters on Facebook

by socialmediapark on December 9, 2009
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As a global platform for sharing information with family, friends, co-workers, and the occasional random contact, Facebook isn’t the simplest service for recruiters to make use of. But it offers some of the best opportunities for finding new talent. Why? With 350 million people, Facebook is much larger than any other social service on the web, and, it offers an increasing number of features that recruiters can use to find the hires they want.
Certainly, some recruiters have been making use of Facebook for years. But given the near-constant upgrades that Facebook gives features like its news feed and Pages, it’s important to stay current with the best practices currently available. Here’s our list, organized by feature type.

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Want To Run A Promotion For Your Company? Facebook Must Approve It First

by socialmediapark on December 8, 2009
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Talk about a big change. In an update posted to the Facebook Marketing page last Thursday, Facebook announced changes to their guidelines for sweepstakes and promotions (found here). The changes mark a major shift from Facebook’s previous policies under which companies could launch campaigns easily without any form of permission. All of the changes are highlighted below.
Changes To The Area Where Promotions May Be Displayed
Facebook has updated their promotions guidelines to limit all promotions to two places: application canvas pages and the application box in a tab on Facebook Pages. In other words applications must occur outside of the Facebook stream. While it may not be the end of the world for marketers, it places more restrictions on those companies which help brands build their Facebook presence.
Facebook wants to make sure that the user experience is free from spam. These updates to the Facebook promotions guidelines also make it clear that Facebook wants to ensure brands don’t take advantage of user profiles for their own benefit. Facebook also wants stricter control how companies use the Facebook name. Here are the two areas where Facebook highlights how their name will be used in promotions:
3.3 You will include the following language in a clear and conspicuous manner adjacent to any promotion entry field: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to [recipient(s) of information] and not to Facebook. The information you provide [...]

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Microsoft Releases SDK For Facebook Platform

by socialmediapark on December 8, 2009
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While there have been a number of .NET libraries for the Facebook Platform for some time now, today Microsoft is releasing the official Microsoft SDK for Facebook Platform. There are a number of core benefits to this upgrade including the ability to easily view native Facebook Platform methods within the Microsoft Development environment with intellisense. While Microsoft previously demoed applications build using the Facebook library within Microsoft applications, this is the first official rollout of the libraries.
Personally I’m not a big fan of .NET development but I know many organizations that run only on .NET technologies. There’s no doubt that the new libraries being provided by Microsoft will make it much easier to quickly integrate Facebook features into applications. Honestly there isn’t much you can say about these new libraries except that they’ll be extremely useful for developers. According to Microsoft, here are the core components of this new SDK:
* Facebook.dll: This is the main assembly that will be used by all applications. This has all the logic to handle communication with the Facebook application. This assembly also has specific support of XAML applications (Silverlight and WPF) to enhance the Facebook platform to make databinding and data caching easier.
* Facebook.Silverlight.dll: This is the Silverlight version of the main assembly that will be used by all Silverlight applications. This has all the logic to handle communication with the Facebook application. This assembly also has specific [...]

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Facebook Now Recommending Users Poke Each Other

by socialmediapark on December 8, 2009
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A couple weeks ago we wrote about Facebook’s improved profile suggestions however at the time we didn’t notice one thing: Facebook’s recommendation to poke each other. Many people still debate what the purpose of poking is however Facebook appears to be using it as a tool to get users to be more active. What was strange about the recommendations we’ve been sent was that the user who saw them didn’t know the person they were advised to poke.
For some users poking is more of a way to flirt, and for others, poking is a way to say “Hello!” The biggest problem with poking is that it’s the person who receives the poke who ends up interpreting what the meaning is. In April of last year I suggested that poking could potentially spark World War III. So far we’ve yet to see a world war erupt from Facebook poking, but that doesn’t mean the risk has been eliminated!
While we are not sure whether or not Facebook is recommending international users to poke each other, it’s clear that this is being used as a way to encourage updates. At least that’s my interpretation! Ultimately the greatest weakness of poking may also be it’s greatest strength: there’s no way to know what a poke actually was intended for. It’s not like an attachment comes with the poke to say “This poke is because I LOVE YOU!”
For now we’ll have to continue interpreting the poke in our own way, and Facebook will simply suggest [...]

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Facebook Launches Friends Of Connections Targeting For Ads

by socialmediapark on December 8, 2009
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This afternoon Facebook announced a new targeting feature for advertisers: friends of connections targeting. The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and Applications that you currently manage. It’s an improvement upon the “connections” targeting feature that we previously wrote about. It’s an interesting feature which enables advertisers to take advantage of Facebook’s social graph. Previously, Facebook advertisements automatically included statements about a user’s friends. This new targeting lets advertisers focus exclusively on those users though. For example, if you are a friend of mine, an advertisement for AllFacebook would say “Nick is a fan” at the bottom of the ad. The result is that advertisers will be able to more effectively monitor conversion rates on the “friend of connections” ads, something they weren’t previously able to accomplish.

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LEAKED: The Facebook Ads API (Updated)

by socialmediapark on December 8, 2009
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Back in July we were the first to post about an impeding Facebook Ads API for agencies and large advertisers. Today, Justin Smith posted the latest documentation of the Facebook Ads API as provided by an unknown source. The service is just as we’d expect given that Facebook’s existing advertising platform uses JSON-encoded methods to generate CPM, CPC, and demographic data. The API methods enabled advertisers to create and modify the following: ad groups, campaigns, and individual ads.
Also included in the latest APIs is the ability to manage start and stop times of campaigns. In other words the API essentially lets partners automate the process of ad management. This means agencies and large ad buyers will be able to develop their own interfaces and even provide their own markups for ad management if they wanted. The primary benefit of the Facebook Ads API is on Facebook’s end however which will have a more efficient way for inventory to move through the system.
The easier that Facebook makes it for advertisers to get ads into the system, the quicker they can increase revenue. Ultimately there’s not much new information since we first wrote about the Facebook Ads API back in July, however you now can view the API methods available to the developers implementing the API. My guess is that the API won’t become mainstream anytime soon as the company is working directly with larger agencies for the time being.
Given the increasing number of variables within the Facebook ad platform, providing an [...]

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MySpace Dances With The Press As They Try To Avoid The Facebook Comparison

by socialmediapark on December 8, 2009
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At the Web 2.0 Summit a couple weeks ago, Owen Van Natta, CEO of MySpace, told the audience that “I really don’t view Facebook as a competitor.” It’s funny because absolutely every quote from the company in the press over the past couple weeks involves a differentiation from Facebook, and the more they discuss how they’re different, the more they appear to be a competitor. It’s an unfortunate truth for the company which missed its minimum traffic levels last quarter, costing the company $100 million.
Today’s quote from News Corp’s digital officer Jonathan Miller was that Facebook “is about what people are up to” whereas MySpace “is about what people are into”. Rather than completely turning the company around, executives at MySpace appear to be doing everything in their power to continue it’s competition with Facebook. For example MySpace ID, which the company is considering rebranding, “is focused on socializing content” around the web.
Isn’t that what Facebook Connect does though? Who is going to use MySpace as their primary identity service when they aren’t using it anymore? The real issue is that MySpace continues to speak in abstract terms and push forward on products that compete with Facebook rather than make a big gamble on completely redefining the site. With traffic continuing to tumble there are few things to suggest that a turnaround is in fact at hand.
Music: The Bright Spot In An Otherwise Bleak MySpace Picture
While the walls may be crumbling around MySpace, the company has managed to hang on [...]

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Which Ad Networks Did Facebook Shut Down?

by socialmediapark on December 8, 2009
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were-closed

Last night Facebook restated their commitment to fighting off aggressive advertisers and as part of that commitment they have shut down two more ad networks which continue to violate the platform terms. Unfortunately we have no idea which ad networks they shut down and even after talking to multiple sources we have yet to uncover who those networks are. Perhaps the people who were shut down are irrelevant, but as I wrote at the beginning of the week, casualties were inevitable.
Techcrunch has become the source for finger pointing and Offerpal has been forced to make highly public changes. Regardless of how this has flushed out, Facebook has been taking steps to protect the users on Facebook since early on. Most of the time Facebook has been going back and forth with ad networks on what ads they can run and which they can’t.
Last time advertising related issues took place on the Facebook Platform, the company shut down SocialReach and SocialHour. However as Mike Arrington pointed out last weekend, many scam ads still existed but in one week it appears that the vast majority of those ads have been eliminated from the platform. The overall impact will be that CPMs drop however this move by Facebook is important for the long-term sustainability of the company and the Platform.
One thing highlighted by Nick Gianos of Facebook last night was that, “It should be clear what matters are the ongoing actions taken when things are quiet by platforms, ad networks and developers, and [...]

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Facebook Surpasses 325 Million Users

by socialmediapark on December 8, 2009
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325million

Facebook has continued to grow at an impressive rate throughout the year, most recently announcing the 300 million user milestone. According to Facebook’s own advertising statistics though, the company is now beyond 325 million users and continuing to grow. The story has become relatively repetitive at this point: Facebook is growing like a weed and doesn’t appear to be slowing.
The other part of the story that we regularly hear is that Facebook is growing at the expense of companies like MySpace, hi5, Bebo, and any other social network which was once successful. While many industry pundits are looking for the young users to go running out the door to Twitter and other sites, the new trend is that the generational gap is being killed and users of all ages are on the same platforms.
Facebook has been able to pull this off through the use of granular privacy settings and increasingly strict limitations which let you connect to only those people you actually know. The result is that Facebook has the most accurate data about user relationships and is increasingly likely to become the default online identity provider. While I’d be willing to throw some water on the flames, it’s hard to find a negative statistic about Facebook at this point.
The only thing we can say at this point is that Facebook is smoking hot and doesn’t appear to be cooling anytime soon.
This blog is taken from Allfacebook.com by Nick O’Neill

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