by socialmediapark on December 8, 2009

Less than a month we wrote that Facebook had just trademarked FishVille. Weeks later the company is officially launching FishVille. Happy Aquarium, the application which FishVille is based on, is now the 5th largest application on the Facebook Platform. Given Happy Aquarium’s presence, I’d expect to see FishVille advertisements all over Facebook.
So what is FishVille? It’s a game where you raise a fish, feed them and help decorate the tank which they live in. It’s similar to many of the other games like FarmVille, Cafe World, and Roller Coaster Kingdom, however in this one you are simply taking care of a fish tank. As you raise fish you can sell them to earn coins and experience. Honestly, it uses a similar format to all of Zynga’s other games which means the company could reuse a lot of the code from their other games.
In this game you simply grow fish, feed them, and then purchase items for your fish tank. Then come back once in a while to see how your tank is doing. Just like all the other games on Facebook, this one is passive so that you can check in a couple times a day rather than sit and play it non-stop. While I haven’t spent a lot of time playing this game, I’m sure that Zynga is actively tracking user metrics to ensure that this game is just as sticky as their other ones.
If it turns out to be a hit (which it probably will be), Zynga should [...]
by Aisha Malik on December 3, 2009
For our new readers who were not living on earth until now, here’s an antipasto to give them the idea of what social media is and how it’s making difference to our lives.
Celebrities:
Former Alaska Governor, Sarah Palin and Newsweek have fought a war of words over the magazine’s front cover controversial image choice of Palin. Interestingly, the battlefield was their Facebook fan page. Here’s a citation from Palin’s fan page:
“The choice of photo for the cover of this week’s Newsweek is unfortunate. When it comes to Sarah Palin, this “news” magazine has relished focusing on the irrelevant rather than the relevant. The Runner’s World magazine one-page profile for which this photo was taken was all about health and fitness – a subject to which I am devoted and which is critically important to this nation. The out-of-context Newsweek approach is sexist and oh-so-expected by now. If anyone can learn anything from it: it shows why you shouldn’t judge a book by its cover, gender, or color of skin. The media will do anything to draw attention – even if out of context.”
Both Newsweek and Palin observed jerks over the past two weeks but Social Media analysts believe the significant increase in Newsweek’s fan base is due to the controversy.
Recently, Sarah Palin’s new book, Going Rogue was launched and she is using the book and its associated tour to increase her number of supporters on Facebook.
Film industry:
The movie, Alice in Wonderland by Walt Disney Pictures is expected to release on March [...]