Posts tagged as:

facebook connect


AT&T, BlackBerry Put You In The Action With Facebook Connect Movie Trailer

by socialmediapark on December 15, 2009
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AT&T is promoting the new BlackBerry Bold 9700 with a Facebook Connect integration that pulls personal info and photos into a movie trailer for a fictional suspense/action flick called “One Step Ahead.” The film clip is very similar to some recent Connect applications that try to make a connection with users by placing their profile information within videos. The “One Step Ahead” trailer is also being cross-promoted through a series of high-profile television spots, including a few during last night’s Monday Night Football game.

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Facebook Connect: Now With 60 Million Monthly Users

by socialmediapark on December 10, 2009
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This morning at the Le Web conference in Paris, Ethan Beard presented a discussion about “Connecting the Social Web”. During the conversation, Ethan presented a number of statistics including that over 60 million users use Facebook Connect each month, and more than 80,000 websites have implemented the service since it first launched to all developers one year ago. It’s an impressive stat for a service which is essentially one year old.
Ethan also shared statistics that we’ve written about in the past regarding websites that have seen dramtically increased engagement after implementing Facebook Connect. The Huffington Post, for example, saw a 500 percent “increase in Facebook referrals after implementing Facebook Connect”. While I’m sure there are other statistics related to Facebook Connect, the total number of monthly users is clearly an important metric to keep track of.
As Facebook continues to open up and expand beyond the previously “walled garden”, it’s important to keep track of how many users are regularly interacting with other sites through Facebook Connect. With approximately 17 percent of Facebook users interacting with a Facebook Connect sites each month, there is still a ways to go. Facebook likes to always present the statistic that 50 percent of its user base logs into the site every month.
As Connect is implemented on other sites, I’m sure the user engagement metrics will continue to grow.
This blog is taken from Allfacebook.com by By Nick O’Neil

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As More Asian Developers Build for Facebook, Regional Usage Patterns Change

by socialmediapark on December 9, 2009
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We have written in recent months of Facebook’s growth in Southeast Asia. As we near the beginning of 2010, that trend does not appear to be slowing down. Throughout much of the region (except in China, of course, where Facebook is blocked), usage continues to rise. Some countries have seen incredible growth – Taiwan, for example, has added 5 million new monthly active Facebook users in the last 6 months alone – nearly 25% of the country’s total population.

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8 Best Practices for Recruiters on Facebook

by socialmediapark on December 9, 2009
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As a global platform for sharing information with family, friends, co-workers, and the occasional random contact, Facebook isn’t the simplest service for recruiters to make use of. But it offers some of the best opportunities for finding new talent. Why? With 350 million people, Facebook is much larger than any other social service on the web, and, it offers an increasing number of features that recruiters can use to find the hires they want.
Certainly, some recruiters have been making use of Facebook for years. But given the near-constant upgrades that Facebook gives features like its news feed and Pages, it’s important to stay current with the best practices currently available. Here’s our list, organized by feature type.

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Facebook Now Recommending Users Poke Each Other

by socialmediapark on December 8, 2009
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A couple weeks ago we wrote about Facebook’s improved profile suggestions however at the time we didn’t notice one thing: Facebook’s recommendation to poke each other. Many people still debate what the purpose of poking is however Facebook appears to be using it as a tool to get users to be more active. What was strange about the recommendations we’ve been sent was that the user who saw them didn’t know the person they were advised to poke.
For some users poking is more of a way to flirt, and for others, poking is a way to say “Hello!” The biggest problem with poking is that it’s the person who receives the poke who ends up interpreting what the meaning is. In April of last year I suggested that poking could potentially spark World War III. So far we’ve yet to see a world war erupt from Facebook poking, but that doesn’t mean the risk has been eliminated!
While we are not sure whether or not Facebook is recommending international users to poke each other, it’s clear that this is being used as a way to encourage updates. At least that’s my interpretation! Ultimately the greatest weakness of poking may also be it’s greatest strength: there’s no way to know what a poke actually was intended for. It’s not like an attachment comes with the poke to say “This poke is because I LOVE YOU!”
For now we’ll have to continue interpreting the poke in our own way, and Facebook will simply suggest [...]

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Facebook Launches Friends Of Connections Targeting For Ads

by socialmediapark on December 8, 2009
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This afternoon Facebook announced a new targeting feature for advertisers: friends of connections targeting. The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and Applications that you currently manage. It’s an improvement upon the “connections” targeting feature that we previously wrote about. It’s an interesting feature which enables advertisers to take advantage of Facebook’s social graph. Previously, Facebook advertisements automatically included statements about a user’s friends. This new targeting lets advertisers focus exclusively on those users though. For example, if you are a friend of mine, an advertisement for AllFacebook would say “Nick is a fan” at the bottom of the ad. The result is that advertisers will be able to more effectively monitor conversion rates on the “friend of connections” ads, something they weren’t previously able to accomplish.

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LEAKED: The Facebook Ads API (Updated)

by socialmediapark on December 8, 2009
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Back in July we were the first to post about an impeding Facebook Ads API for agencies and large advertisers. Today, Justin Smith posted the latest documentation of the Facebook Ads API as provided by an unknown source. The service is just as we’d expect given that Facebook’s existing advertising platform uses JSON-encoded methods to generate CPM, CPC, and demographic data. The API methods enabled advertisers to create and modify the following: ad groups, campaigns, and individual ads.
Also included in the latest APIs is the ability to manage start and stop times of campaigns. In other words the API essentially lets partners automate the process of ad management. This means agencies and large ad buyers will be able to develop their own interfaces and even provide their own markups for ad management if they wanted. The primary benefit of the Facebook Ads API is on Facebook’s end however which will have a more efficient way for inventory to move through the system.
The easier that Facebook makes it for advertisers to get ads into the system, the quicker they can increase revenue. Ultimately there’s not much new information since we first wrote about the Facebook Ads API back in July, however you now can view the API methods available to the developers implementing the API. My guess is that the API won’t become mainstream anytime soon as the company is working directly with larger agencies for the time being.
Given the increasing number of variables within the Facebook ad platform, providing an [...]

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