If you’re one of the few who aren’t entirely convinced that social media is worth pursuing, there is already quite a lot of established evidence that indicates that effective use of social media does, indeed, make a huge difference for companies large or small. For example, www.engagementdb.com recently released their report on social media’s impact on revenue generation.
Here’s a relevant part of Bill McCloskey’s (www.clickz.com) interpretation of the report: “The world’s 100 most valuable brands were evaluated by how well they engage with their consumers using social media and how their engagement correlates with revenue. The report stated that [the eleven] companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales.”