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As More Asian Developers Build for Facebook, Regional Usage Patterns Change

by socialmediapark on December 9, 2009
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We have written in recent months of Facebook’s growth in Southeast Asia. As we near the beginning of 2010, that trend does not appear to be slowing down. Throughout much of the region (except in China, of course, where Facebook is blocked), usage continues to rise. Some countries have seen incredible growth – Taiwan, for example, has added 5 million new monthly active Facebook users in the last 6 months alone – nearly 25% of the country’s total population.

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8 Best Practices for Recruiters on Facebook

by socialmediapark on December 9, 2009
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As a global platform for sharing information with family, friends, co-workers, and the occasional random contact, Facebook isn’t the simplest service for recruiters to make use of. But it offers some of the best opportunities for finding new talent. Why? With 350 million people, Facebook is much larger than any other social service on the web, and, it offers an increasing number of features that recruiters can use to find the hires they want.
Certainly, some recruiters have been making use of Facebook for years. But given the near-constant upgrades that Facebook gives features like its news feed and Pages, it’s important to stay current with the best practices currently available. Here’s our list, organized by feature type.

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Want To Run A Promotion For Your Company? Facebook Must Approve It First

by socialmediapark on December 8, 2009
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Talk about a big change. In an update posted to the Facebook Marketing page last Thursday, Facebook announced changes to their guidelines for sweepstakes and promotions (found here). The changes mark a major shift from Facebook’s previous policies under which companies could launch campaigns easily without any form of permission. All of the changes are highlighted below.
Changes To The Area Where Promotions May Be Displayed
Facebook has updated their promotions guidelines to limit all promotions to two places: application canvas pages and the application box in a tab on Facebook Pages. In other words applications must occur outside of the Facebook stream. While it may not be the end of the world for marketers, it places more restrictions on those companies which help brands build their Facebook presence.
Facebook wants to make sure that the user experience is free from spam. These updates to the Facebook promotions guidelines also make it clear that Facebook wants to ensure brands don’t take advantage of user profiles for their own benefit. Facebook also wants stricter control how companies use the Facebook name. Here are the two areas where Facebook highlights how their name will be used in promotions:
3.3 You will include the following language in a clear and conspicuous manner adjacent to any promotion entry field: “This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to [recipient(s) of information] and not to Facebook. The information you provide [...]

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Microsoft Releases SDK For Facebook Platform

by socialmediapark on December 8, 2009
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While there have been a number of .NET libraries for the Facebook Platform for some time now, today Microsoft is releasing the official Microsoft SDK for Facebook Platform. There are a number of core benefits to this upgrade including the ability to easily view native Facebook Platform methods within the Microsoft Development environment with intellisense. While Microsoft previously demoed applications build using the Facebook library within Microsoft applications, this is the first official rollout of the libraries.
Personally I’m not a big fan of .NET development but I know many organizations that run only on .NET technologies. There’s no doubt that the new libraries being provided by Microsoft will make it much easier to quickly integrate Facebook features into applications. Honestly there isn’t much you can say about these new libraries except that they’ll be extremely useful for developers. According to Microsoft, here are the core components of this new SDK:
* Facebook.dll: This is the main assembly that will be used by all applications. This has all the logic to handle communication with the Facebook application. This assembly also has specific support of XAML applications (Silverlight and WPF) to enhance the Facebook platform to make databinding and data caching easier.
* Facebook.Silverlight.dll: This is the Silverlight version of the main assembly that will be used by all Silverlight applications. This has all the logic to handle communication with the Facebook application. This assembly also has specific [...]

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Facebook Launches Friends Of Connections Targeting For Ads

by socialmediapark on December 8, 2009
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This afternoon Facebook announced a new targeting feature for advertisers: friends of connections targeting. The feature enables advertisers to target those “users whose friends are connected to” specific Pages, Events, Groups, and Applications that you currently manage. It’s an improvement upon the “connections” targeting feature that we previously wrote about. It’s an interesting feature which enables advertisers to take advantage of Facebook’s social graph. Previously, Facebook advertisements automatically included statements about a user’s friends. This new targeting lets advertisers focus exclusively on those users though. For example, if you are a friend of mine, an advertisement for AllFacebook would say “Nick is a fan” at the bottom of the ad. The result is that advertisers will be able to more effectively monitor conversion rates on the “friend of connections” ads, something they weren’t previously able to accomplish.

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LEAKED: The Facebook Ads API (Updated)

by socialmediapark on December 8, 2009
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Back in July we were the first to post about an impeding Facebook Ads API for agencies and large advertisers. Today, Justin Smith posted the latest documentation of the Facebook Ads API as provided by an unknown source. The service is just as we’d expect given that Facebook’s existing advertising platform uses JSON-encoded methods to generate CPM, CPC, and demographic data. The API methods enabled advertisers to create and modify the following: ad groups, campaigns, and individual ads.
Also included in the latest APIs is the ability to manage start and stop times of campaigns. In other words the API essentially lets partners automate the process of ad management. This means agencies and large ad buyers will be able to develop their own interfaces and even provide their own markups for ad management if they wanted. The primary benefit of the Facebook Ads API is on Facebook’s end however which will have a more efficient way for inventory to move through the system.
The easier that Facebook makes it for advertisers to get ads into the system, the quicker they can increase revenue. Ultimately there’s not much new information since we first wrote about the Facebook Ads API back in July, however you now can view the API methods available to the developers implementing the API. My guess is that the API won’t become mainstream anytime soon as the company is working directly with larger agencies for the time being.
Given the increasing number of variables within the Facebook ad platform, providing an [...]

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wooga Closes Second Round Of Funding For $7.5 Million

by socialmediapark on December 8, 2009
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wooga, the company behind the popular Brain Buddies application, announced today that they have secured $7.5 million from Balderton Capital as a follow-up to the first round of funding from Holtzbrink Ventures we covered earlier this year. Since August, Brain Buddies has surpassed Playfish’s popular “Who Has The Biggest Brain?” application. With Playfish’s $400 million sale to Electronic Arts earlier this week, it’s not surprising to see additional signs of investor confidence in the social gaming space.
Months after the first round of funding, wooga is still a one game company although they’ll be releasing their second title later this winter. Those social gaming companies that provide high quality experiences for users should continue to have a bright future ahead of them. Playfish’s exit this week illustrated just how large of a space social gaming has become and with the top applications on Facebook continuing to be social games, one would assume that we’ll continue to see growth in this area.
The latest round of funding will be used to hire more employees, including the 14 job openings posted on the company’s website.
This blog is taken from Allfacebook.com by Nick O’Neill

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Is The Launch Of XMPP Support For Facebook Chat Imminent?

by socialmediapark on December 8, 2009
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While Facebook announced in May of last year that they would be launching XMPP support for Facebook Chat, the launch hasn’t taken place yet. There have been a few services, including Meebo, that have been working with Facebook to test out external support of Facebook’s chat service however XMPP support is still not live. That may all change shortly according to process one who suggested earlier today that the launch of Facebook’s chat XMPP connection interface is imminent.
So what the hell is XMPP? If you aren’t a developer you probably have no idea. Ultimately XMPP is a messaging protocol based on XML. It’s simply a standard which enables two parties to relay chat messages between each other. XMPP has given rise to a surge in third-party chat software like Adium, Digsby, and many others. While not all chat providers (AIM, MSN, Yahoo, etc) provide support for XMPP, it is quickly becoming the most widely used standard.
If you aren’t into geeking out about communications protocols, all you need to know is this: Facebook chat could soon be available on your favorite instant messaging client. While there have been few updates (if any) from Facebook about the launch of Facebook Chat support for third-party developers since last May, there are many who have been anticipating the launch. Over the past few days though Facebook Chat has experienced a number of problems, even resulting in a short period of downtime for the service.
It’s unknown what the cause of these issues were, but we [...]

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Facebook Surpasses 325 Million Users

by socialmediapark on December 8, 2009
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Facebook has continued to grow at an impressive rate throughout the year, most recently announcing the 300 million user milestone. According to Facebook’s own advertising statistics though, the company is now beyond 325 million users and continuing to grow. The story has become relatively repetitive at this point: Facebook is growing like a weed and doesn’t appear to be slowing.
The other part of the story that we regularly hear is that Facebook is growing at the expense of companies like MySpace, hi5, Bebo, and any other social network which was once successful. While many industry pundits are looking for the young users to go running out the door to Twitter and other sites, the new trend is that the generational gap is being killed and users of all ages are on the same platforms.
Facebook has been able to pull this off through the use of granular privacy settings and increasingly strict limitations which let you connect to only those people you actually know. The result is that Facebook has the most accurate data about user relationships and is increasingly likely to become the default online identity provider. While I’d be willing to throw some water on the flames, it’s hard to find a negative statistic about Facebook at this point.
The only thing we can say at this point is that Facebook is smoking hot and doesn’t appear to be cooling anytime soon.
This blog is taken from Allfacebook.com by Nick O’Neill

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Social media Antipasto – For those who were not living on earth until now

by Aisha Malik on December 3, 2009
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For our new readers who were not living on earth until now, here’s an antipasto to give them the idea of what social media is and how it’s making difference to our lives.
Celebrities:
Former Alaska Governor, Sarah Palin and Newsweek have fought a war of words over the magazine’s front cover controversial image choice of Palin. Interestingly, the battlefield was their Facebook fan page. Here’s a citation from Palin’s fan page:
“The choice of photo for the cover of this week’s Newsweek is unfortunate. When it comes to Sarah Palin, this “news” magazine has relished focusing on the irrelevant rather than the relevant. The Runner’s World magazine one-page profile for which this photo was taken was all about health and fitness – a subject to which I am devoted and which is critically important to this nation. The out-of-context Newsweek approach is sexist and oh-so-expected by now. If anyone can learn anything from it: it shows why you shouldn’t judge a book by its cover, gender, or color of skin. The media will do anything to draw attention – even if out of context.”

Both Newsweek and Palin observed jerks over the past two weeks but Social Media analysts believe the significant increase in Newsweek’s fan base is due to the controversy.
Recently, Sarah Palin’s new book, Going Rogue was launched and she is using the book and its associated tour to increase her number of supporters on Facebook.
Film industry:
The movie, Alice in Wonderland by Walt Disney Pictures is expected to release on March [...]

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