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Social media Antipasto – For those who were not living on earth until now

by Aisha Malik on December 3, 2009
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For our new readers who were not living on earth until now, here’s an antipasto to give them the idea of what social media is and how it’s making difference to our lives.
Celebrities:
Former Alaska Governor, Sarah Palin and Newsweek have fought a war of words over the magazine’s front cover controversial image choice of Palin. Interestingly, the battlefield was their Facebook fan page. Here’s a citation from Palin’s fan page:
“The choice of photo for the cover of this week’s Newsweek is unfortunate. When it comes to Sarah Palin, this “news” magazine has relished focusing on the irrelevant rather than the relevant. The Runner’s World magazine one-page profile for which this photo was taken was all about health and fitness – a subject to which I am devoted and which is critically important to this nation. The out-of-context Newsweek approach is sexist and oh-so-expected by now. If anyone can learn anything from it: it shows why you shouldn’t judge a book by its cover, gender, or color of skin. The media will do anything to draw attention – even if out of context.”

Both Newsweek and Palin observed jerks over the past two weeks but Social Media analysts believe the significant increase in Newsweek’s fan base is due to the controversy.
Recently, Sarah Palin’s new book, Going Rogue was launched and she is using the book and its associated tour to increase her number of supporters on Facebook.
Film industry:
The movie, Alice in Wonderland by Walt Disney Pictures is expected to release on March [...]

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The Android Developer Challenge

by Maqsood ur Rehman on December 1, 2009
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Android Developer Challenge (ADC) is an exciting competition for professional developers to compete with one another and showcase their creativity on the Android platform. ADC is launched annually and developers are welcomed to participate in the competition.The winning participants are awarded with handsome cash.

Awards are graded as 1st, 2nd and 3rd for various cash prizes respectively.
Apps are developed for various categories like:
* Education/Reference
* Games: Casual/Puzzle
* Games: Arcade/Action
* Social Networking
* Lifestyle
* Productivity/Tools
* Media
* Entertainment
* Travel
* Misc
For more information about ADC and winning apps visit The Android Developer Challenge

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Opera Mini reaches to 40 million users as Mobile Web continues to gain popularity

by Aisha Malik on November 25, 2009
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With the increased usage of mobile across the world, an upsurge is also taking place in the Mobile web and Opera Mini is one of the browsers to gain popularity according to the recent stats. Opera Mini, a web browser by Norway-based company, Opera is said to have its monthly users increased by 11 percent from 32 million users in August, 09 to 40 million till October, 09. Also, Opera delivered 17.2 billion page views in October, 09 which is an increase of 238 percent.
According to Opera, it has also observed increased data consumption on its mobile browser. Here’s what Opera says:
“In October 2009, Opera Mini users generated over 263 million MB of data for operators worldwide. Since September, the data consumed went up 16.0%. Data in Opera Mini is compressed up to 90%. If this data were uncompressed, Opera Mini users would have viewed nearly 2.5 PB of data in October. Since October 2008, data traffic is up more than 233%.”

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Design Drivers of Social Gaming

by Azam khan on November 25, 2009
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In our last blog about Social Game Design, we discussed some principles that are prevalent across good proper Social Game Design. Today we will continue defining design drivers, elaborating on each, as devised by Aki Järvinen of mygamestudies.com
Symbolic Physicality Adds Depth to Interactions
Poking, drinking beer in apps such as “Pass a Drink’, Hi-Fiving, and other forms of online interactions that can be carried out via application(s) on Facebook essentially add depth and texture and allow for interactions that otherwise are not possible online.

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Why use a Fan Page?

by Aisha Malik on November 25, 2009
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If you’re one of the few who aren’t entirely convinced that social media is worth pursuing, there is already quite a lot of established evidence that indicates that effective use of social media does, indeed, make a huge difference for companies large or small. For example, www.engagementdb.com recently released their report on social media’s impact on revenue generation.
Here’s a relevant part of Bill McCloskey’s (www.clickz.com) interpretation of the report: “The world’s 100 most valuable brands were evaluated by how well they engage with their consumers using social media and how their engagement correlates with revenue. The report stated that [the eleven] companies with the highest level of social media activity increased revenue by 18 percent in the last 12 months, while companies that were the least active saw a 6 percent drop in sales.”

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