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Social Media


by socialmediapark on April 13, 2010
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As the social games space matures, we’re seeing a diversification of the types of games being released. This is no better evidenced by the recent release of Paradise Paintball 3D by Chinese developer CMune. The game is a first person shooter, but is actually very social and leverages Facebook well.
The game attempts to fill the gap between MMO, FPS and social game, and involves standard FPS play. You sign in, create your username and avatar, and then start blasting at other players. As you play, you gain currency which allows you to upgrade your equipment and buy new decorations for your avatar. Of course, if you want to accelerate your growth, you’re able to purchase upgrades using real money as well, and you can buy better weapons and ammo.

The game also is multi-platform, and players can play across MySpace, Facebook, the games main portal, or through a widget. The gameplay is definitely smooth, and you really get a great FPS experience playing the game. After the release of ngmoco’s ELIMINATE fps for iPhone, we’re seeing a slow growth of the FPS genre, and it may lead to a wave of these types of titles.
This blog is taken from allfacebook.com By Neil Vidyarthi

by socialmediapark on April 13, 2010
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Slashkey, the developers behind FarmTown, is actively alerting users to a new virus going around thanks to rogue advertising being displayed within the game. The advertising tells users to beware of a new virus on their computer and once clicked, they are infected with malware even though there was no virus installed on their computer to begin with. Below is a copy of the alert being sent to users.
According to Sophos, Slashkey has posted the following alert within their forums:
If you suddenly get a warning that your computer is infected with viruses and you MUST run this scan now, DO NOT CLICK ON THE LINK, CLOSE THE WINDOW IMMEDIATELY. You should then run a full scan with your antivirus program to ensure that any stray parts of this malware are caught and quarantined.
If you do research on many of these spyware programs you will also find a myriad of sites proclaiming they are the only ones who can rid you of these programs. This is not true and on a personal level I urge you to use great caution as some of these so called wonder cures are as much of a scam as the malware you are trying to remove.
Apparently hundreds of users have already been affected but the company is now alerted to the problem and should be filtering out these advertisements. This isn’t exactly a new tactic, as other sites have had similar problems in the past, however FarmTown users have been consistently falling for this scam [...]

by socialmediapark on April 13, 2010
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Ladies, if you fancy a date with a professional football player, NFL’s New Orleans Saints’ tight end Jeremy Shockey is hosting a contest on his Facebook Page. Videotape yourself telling him why you deserve a date with him, post it, and you could win said date. Perhaps this is the new way to become romantically involved with celebrities?
The tattooed, 6′ 5″, long-haired Shockey currently has over 60K fans on his Facebook Fan Page. If you haven’t guess, this football player is single and using social media to look for love. The comments from female fans in regard to this contest are quite amusing — most of which tend to the “you should date me anyway” category. There are already a few videos from “contestants”, including one of a young woman in a bikini either skiing or snowboarding, and another who seems on the verge of being a football groupie.
Shockey’s yet another celeb who is using social media, though I think this contest approach on Facebok is an interesting way to have fun doing so. If you’re a fan, you can also follow his bare-chestedness on Twitter. Pictured with him in his Facebook profile pic (above) is another Twitter user, rapper/ actor Ice-T, who recently tweeted a fairly offensive response to musician/ singer Aimee Mann’s comment about why anyone would cast him for any TV show (e.g., Law and Order: SVU).
If you want a chance to go on a date with Shockey, note that the contest ends this Sunday, Apr 18th, [...]

by socialmediapark on April 12, 2010
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Germany’s consumer protection minister is expressing her concerns over Facebook’s privacy policy, and has written an open letter to the social networking company. Ilse Aigner is worried about Facebook’s recent announcement that changes will allow the site to share personal information with “pre-approved” third-party web sites. This sharing of information has had its share of concern around the web, and the fact that now a government official is addressing it may be worrying Zuckerberg and co.
Facebook has defended its position, stating that users can opt out of sharing their data. That does mean that by default, users’ data will be accessible by third-party sites. The only reason I can see that Facebook would take such a risky move in terms of bad PR is that the final service offered to users will be great, or they are going to make a lot of money by selling this data. Certainly, Facebook doesn’t refer to their changes as “selling data”, and probably have plans to allow users to get customized versions of sites based on their preferences, thereby improving their web experience. But nonetheless, at the end of the day, this is what a lot of Facebook users have been worried about: their intimate data being spread across the web. Also, a recent Sophos poll revealed that 95 per cent of Facebook users oppose the privacy changes.
“I was astonished to discover that, despite the concerns of users and severe criticism from consumer activists, [...]

by socialmediapark on April 12, 2010
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When Offerpal started out a couple years back, it was focused exclusively on online surveys and marketing offers. That’s no longer the case, as last year the company joined the race to become a full-fledged payment platform offering dozens of ways for users to send money to application and game owners.
Its latest raft of additions, announced this week, includes three payment options targeted at children and teens, including those overseas. For the US, Offerpal has partnered with BillMyParents, which lets kids tap into their parent’s credit cards with direct supervision, and Rixty, which uses existing ATMs and convenience stores to let kids pay for online credits in cash. In Asia, Offerpal has added MyCard, which sells gift cards throughout Asia.
Three other new OfferPal partners don’t specifically target kids. For the world market, it has added ClickandBuy, which lets users pay in 120 different currencies, while in Europe Offerpal has added Paysafecard, another pre-paid card. And for the US, the company now has STi prepaid cards.
Over time, the so-called “payment wall” loaded up by Offerpal for users should cater to just about anyone; in fact, it’s hard to imagine that anyone in the US would be terribly hard-pressed to figure out one way or another to pay for a virtual good or service, including the private virtual currency that Offerpal launched last August.
The picture overseas is more fragmented, but Offerpal is at least addressing the major markets of Europe and Asia. As each of the various payment companies fills out its [...]

by socialmediapark on April 12, 2010

The latest ComScore numbers for the search market reveal an interesting fact: Facebook’s search query volume is rapidly approaching that of the smallest major search engine, Ask. Citi Group, in its own take on ComScore’s numbers, noted Facebook’s 647 million queries in March, which was in turn picked up by Liz Gannes at GigaOm.
That number is equal to about 2.7 percent of all searches performed in the U.S. market — a big number, especially for a company whose business isn’t really search at all. But with almost half a billion users trying to find their way around an ever more sprawling social network, there’s a real need for all those queries.
Measuring Facebook against, say, Microsoft’s Bing does sound like an apples-and-oranges comparison at first. Then again, ignoring the site would create an excessively narrow definition of what search is. It’s not unheard of for large destination sites to become search portals of a sort; YouTube, for example, serves as a portal for a lot of kids, some of whom will go straight to the video site when they need to look up something. Over the years, YouTube has grown big enough that it can actually serve a general search audience, especially with the help of content creators like Demand Media.
The purpose of search on Facebook is a bit more narrow. People tend to be searching for something in particular: a person, a group, an event or an application. Yet over time, if Facebook becomes a central location for those categories [...]

by socialmediapark on April 9, 2010
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In the runup to the April 20 voter registration deadline, Facebook is helping to get U.K. voters registered. Via the Democracy UK Page, there is a tab with an application that enables voters to register directly from Facebook. The new page, which was built in cooperation with the Electoral Commission and Techlightenment (a UK-based social media agency), still requires users to print and mail in their registration form.
So far the Facebook Page has attracted over 16,000 users, but my guess is that there is some form of promotion taking place to drive users to the Page to spread awareness. Facebook made a significant push for registering voters during the U.S. Presidential elections and this is a continued non-partisan effort to drive more voters to the polls.
At this point the promotion has 11 more days to get users to register before the April 20th deadline. Richard Allan, director of policy at Facebook, told the BBC, “One of the strengths we have is to try and capture that group, particularly the 18-24 year-old voters, who have often not turned out to vote, and use the fact that many of the things on Facebook are familiar to them to get them engaged.”
While it will be difficult to determine how many people actually mail the form in, the company will be able to count the number of users who filled out their information on the voter registration application before the deadline. Any number of new registrations is always better than none, and with more [...]

by socialmediapark on April 9, 2010
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While Facebook is not a company known for pot jokes, the company has decided to limit status updates posted through applications to 420 characters, in contrast to Twitter’s 140 character limit. The status message length was confirmed via a quick post published by Facebook this afternoon, notifying developers of changes to the stream.publish API call.
Due to complications, any status updates that include attachments will be published as general stream stories and will not have the status updated at the top of a user’s profile. While Facebook has limited status updates to 420 characters for some time now, this is the first time we’ve seen Facebook publicly acknowledge the limit. Makes one wonder when this limit was imposed and how it was determined.
My guess is that it was an arbitrary number but one would imagine it was somewhat of a youthful decision to chose this limit. Rather than dwelling on the status update length, I’ll let any developers go check out the stream.publish API documentation.
This blog is taken from allfacebook.com by Nick O’Neil

by socialmediapark on March 24, 2010
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An environmental activists campaign urging consumers to nudge chocolatier Nestlé away from using Indonesian palm oil in its products exploded last week on Nestlé’s and its Kit Kat product’s Facebook Pages. The outcry helped prompt the company to announce plans to eliminate the oil in its Kit Kat product by mid-May, and reiterate its commitment to use only oil certified as sustainable by 2015.
For Facebook Page administrators, the lesson here is to be clear and responsive about user concerns, regardless of the situation. For activists looking to use Facebook as a campaigning tool, the jury is still out on how big of an effect it can have, overall. Here’s a closer look.
The anti-Nestlé effort was launched last Wednesday by environmental group Greenpeace to help promote its new report, “Caught Red-Handed: How Nestlé’s Use of Palm Oil is Having a Devastating Impact on Rainforest, The Climate and Orang-utans.” It detailed how the demand for palm oil from Nestlé and other large companies is prompting palm oil growers to illegally chop down endangered rainforests for more land.
In addition to the campaign’s web site and Facebook page, Greenpeace provided a visceral boost with a viral video featuring an office worker inadvertently eating an orangutan finger instead of a Kit Kat. Combined, the efforts got many Facebook activists to post to Nestlé and Kit Kat’s Facebook Pages, with reactions ranging from sensible to silly to outright angry. Fans, on the behest of Greenpeace, asked Nestlé to stop purchasing palm oil specifically from Sinar Mas, [...]

by socialmediapark on March 24, 2010
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As Facebook makes its way into the inner workings of how governments interact with the public, we’re comparing how different governing entities — from small communities, big counties and entire states and countries — are using its tools. We’ve previously looked at other areas, like parks and libraries. This week, we compare how different governments large and small are using Facebook to get the word out about elections in the US.
Although national and state elections won’t be happening until this November, the topic is relevant today for a few reasons. One is that many local elections happen throughout the year, meaning local governments are busy trying out Facebook as a new place to encourage voting. They’re likely encouraged by seeing Facebook’s relevance in big 2008 campaigns, when both major US political parties, and especially President Barack Obama’s campaign, used the service to promote themselves.
Facebook has also grown by more than 200 million monthly active users in the last year or so, 60 million of whom are in the US. Today, more than 112 million people are using the site every month — that’s a third of the US population, and another reason Facebook is a venue that governments can’t ignore.
But before we start digging in, we should note that there are always a bunch of caveats when it comes to governments and the way they use the web. A variety of laws and established bureaucratic processes define which employees can interact with the public, and what information they can share. [...]